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Till Roll Advertising
Generate sales through coupons
Till roll voucher advertising (Pocket DocketsTM) offers a great opportunity to place your message onto the reverse side of national retailer's till rolls. The voucher and discount coupon market has continued to gain in popularity amongst consumers, reflecting British shoppers hunger for bargains and discounts during the recession and continued austerity measures.
Once the domain of the lower socio-demographic groups, vouchers are now used by consumers across all demographics; certainly the stigma that was once attached to redeeming a coupon or ticket has disappeared. In its place is a savvy, price conscious consumer who may well make their purchasing decisions based on genuine discount vouchers and the money off that they are given.
This strong rise in redemption levels across a burgeoning voucher economy presents a significant opportunity for astute local businesses looking to maximise the impact and enhance the Return On Investment (ROI) of promotional voucher activity.
Used by small local businesses right through to national companies and franchise chains, this proven direct marketing channel can transform your discount or incentive into a powerful marketing message.