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Product Sampling
Louise Fairhurst, Senior Project Manager, Live Interactive Marketing Experience.
"Access Point provided the perfect platform for a summer of Britvic sip sampling at stores nationwide.
Store booking was hassle free and stores selected offered an ideal environment in which to conduct our loyalty
drive incentive.
Over 2,000 sip samples were distributed per store which is a huge achievement in increasing
consumer awareness of the brand."
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Kate McLeod, Account Manager, Raisley Ltd.
"We have found supermarkets to be a highly effective venue for our clients and would be delighted to use your services in the future. This is particularly due to the amount of people we can access through brand awareness - people are left with a positive memory of a brand spotted in their locality.
The more people who try…the more likely it is that they will go on and purchase. Having a positive brand experience outside the store is a great incentive to then buy the product – what better location than to be situated as close as possible to the point of purchase!
Thank you once again for all your help."
Stuart Gensian, MD, Cord Promotions
"Access Point are helpful and knowledgeable about areas and individual stores, helping us to get the best out
of our experiential marketing campaigns with effective store selection. Presenting our clients’ products to
consumers in an environment where they are receptive to trying and buying successfully generates brand awareness,
increases sales and penetration and is one of the most effective methods to support a product launch."
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