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Pocket Dockets
Janet Linfoot,
Centre Manager,
Bramley Shopping Centre, Leeds.
“Many thanks for all the help in putting together the recent advertising campaign for Bramley Shopping
Centre on the till receipts at the local Morrisons store.
Please also pass on my thanks to the design team for the innovative artwork provided for this first
campaign – it looks great.
It certainly is proving a very cost effective method of getting the centre name out there!”
Stuart Morgan,
Membership and Marketing Manager,
Greens Health and Fitness,
Sheffield.
“We found advertising through Access Point very successful. The results we have had from the till rolls
has been excellent. We covered the cost of six months advertising in the first month and we are still getting
between 5 and 10 new members per week from the promotion.”
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Pocket Dockets
Simon Kidd,
Business Development Manager,
Greene King Pub Company.
'Hungry Horse, part of Greene King Pub Company, have been associated with Access Point for the last year or so.
In that time we have initiated two major campaigns with regard to Morrisons Till Receipt Vouchers.
In each campaign over 20 Hungry Horses took part Nationally and the return has been exceptional.
We have also run smaller campaigns when and where opportunities arise. There are two keys to the success of this
type of promotional activity. Firstly, the location of the business to the Superstore. As long as the Superstore
lies within three miles success is pretty much guaranteed. However we have had success with stores over 3
miles away, but the risk is higher.
Secondly the Offer itself, which needs to be attractive to the consumer. We use a 2 for 1 Main Course Meal Offer
or £5 off 2 Main Course Meals. We use the voucher promotion tactically and some of businesses have shown double
digit like for like growth during the time of the promotion. We will continue to use Superstore Till Receipts
as a vehicle to drive Footfall & Sales, and we are currently finalising a campaign.
Till receipt vouchers are an excellent way to grow the top line ...... All our business needs to do is Offer
Great Service & Quality to retain our new customers'.
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