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What Is It?
External sampling promotions deliver your product direct into the hands of your customers.
Also known as experiential marketing, it is one of the fastest growing methods of getting your product directly into the marketplace.
Why Use Product Sampling?
Approximately 70% of purchasing decisions are made in store. Product sampling is an opportunity for suppliers to allow the public to sample their product before doing their shopping.
If a customer can taste the product before even entering the store there is a greater chance that the product will be purchased on the day.
There is also extensive data available that shows that the products sampled experience a large sales uplift for weeks after the product sampling campaign has ended.
But don’t just take our word for it, click on the testimonials link and see for yourself.
What Is Available?
Access Point has access to over 1000 sampling venues with the following retailers:
Somerfield
Makro
Ikea
Wickes
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Roadchef
Tesco
Shopping Centres
Town Centres
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We also offer sampling opportunities at a number of high profile shopping centres.
If there is a particular store or venue that you have in mind for product sampling then contact us and we will see what we can do to meet your requirements.
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Recent Clients.
Our list of recent clients in the product sampling arena demonstrates the breadth of experience we have in experiential marketing:
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Bernard Matthews
Coca Cola
Heinz
Kelloggs
Nestle
Pepsi
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Robinsons
Unilever
Walkers
Hellmanns
Warburtons
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How Can You Benefit?
Field marketing in this way allows face-to-face contact with your target audience and helps to build a stronger bond between the brand and the consumer. With over 20,000 lines carried in some stores it is increasingly difficult to get your product to stand out. Product sampling is one of the very best ways of getting a product noticed and onto a shopping list.
Product sampling in this way gives companies and the agencies they use more influence over the kind of experience they give to potential customers. In essence it gives suppliers the chance to bring their brand alive.
What We Can Do
We can help with your store choices and journey planning, and with a standard price per store/per day for all our grocery bookings, we can even help with your budgeting! By liaising directly with the stores we can ensure your campaign runs smoothly, increasing stock availability & maximum public interest.
Booking Contact Details
At Access Point we have access to over 1000 retail locations throughout the UK. For more information please call a member of the team on 01704 516313 and they will help source the best solution for you.
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