Access Point Scoop National Retail Contract from The Co-Operative Group

National retailer, The Co-operative Group, has appointed Southport-based Access Point to look after its promotional event bookings. 

Access Point will take responsibility for all non-listed promotional event bookings at more than 700 Co-op sites across the country. Work will begin at the start of next month following the successful trial between the two companies.

David Robertshaw, Managing Director at Access Point, said: “This is a fantastic opportunity for Access Point to be able to work alongside such a prestigious business as The Co-operative Group.”

Access Point will take responsibility for promoting products and services which are not available in the host supermarket. This would involve the non-competing company occupying space within a store for a set period of time and using this to promote their products and services to the store’s customers.

Mr Robertshaw added: “This deal will give local community businesses and organisations a real opportunity to reach the Co-operative’s customers. We know from our own research that this type of activity has huge benefits and delivers a high impact on return on investment for businesses.”

The Co-operative Group is the UK’s largest mutual business and the UK’s fifth biggest food retailer.

Note to Editors: 

Access Point (APUK) specialises in placing third-party promotions within busy consumer environments and also offers the opportunity to place promotions on the rear of till rolls. Its roster of retailers includes Sainsbury’s, Co-op, Morrison’s, Homebase, Makro and Wyevale Garden Centres, whilst their promoting clients include businesses such as photography and auto repair franchises, national breakdown companies and numerous utility companies.

Access Point was founded in 1997 and has grown into the largest company in the UK to offer third-party promotions and till receipt campaigns.  To find out more call 01704 544999. www.apuk.net