Access Point Help Franchises Generate Sales Leads
Purchasing a franchise can be a daunting process but despite this it is often considered to be a less risky option to starting a business alone..
There are benefits of taking ownership of a franchise, the buyer will be self-employed but with the reassurance of a recognised brand name and an established level of success. There are, however, still some of the same concerns which face all new business owners.
One of the issues which consistently faces franchise owners is the expense of customer acquisition. It can be a costly process to ensure that you are reaching the right target audiences in the desired locations.
BFA member franchise groups such as ChipsAway, Venture Portraits and Burger King recognise the importance of using marketing methods which will reach their potential customers in a cost effective way, which is why they use Merseyside-based Access Point.
Access Point is a successful marketing promotions company based in Southport and specialises in placing third-party promotions within busy consumer environments. It also offers the opportunity for businesses to place their promotion on the reverse of till roll receipts.
Access Point provides its clients with access to more than 4,000 of the busiest supermarkets and retail parks in the country. The venues are a prime location for businesses seeking to showcase their products and services to consumers within a “buying environment”.
With more than 14 years business experience, Access Point has established a successful trading relationship with many high profile retailers such as Sainsbury’s, Morrisons, Co-op Somerfield, IKEA, Wickes and Homebase.
By establishing long-term successful relationships with the retailers, Access Point has secured opportunities within retail stores, willing to open their customer base to local businesses selling non-competitive products and services.
Businesses which have taken up the opportunities offered by Access Point, either with a promotional site in major stores or vouchers on the reverse of till roll receipts have seen a significant uplift in sales and repeat business.
These targeted promotional opportunities offer the chance for franchisees to increase their brand awareness, generate leads or drive consumers to their businesses, by showcasing their products/services and reaching the mass consumer .
Access Point places more than 250,000 promotion days every year. Clients typically enjoy instant customer interest in a product or service, prompt buying decisions, and instant and valuable feedback.
ChipsAway, the UK's leading car body repair franchise, has used Access Point for direct marketing across each of its 300+ national locations for the past 9 years.
Access Point assists ChipsAway with its direct marketing strategy and currently books between two and 20 promotional sites every month.
Franchise Support Executive at ChipsAway, Carolyn Williams, said: “Targeted promotional sites have assisted in the growth of ChipsAway over the years. This method of direct marketing is a very important part of our marketing strategy. It is imperative in the launch of each individual area.
Franchises often need to target specific areas, towns and postcodes and the experience of the sales team at Access Point offer the most appropriate stores to focus any promotions and campaigns on. Comprehensive information on demographics, busiest days, average footfall and basket spend for stores is also available to ensure your campaign offers the best return on your investment.
In recent times there has been distinct change in people’s redemption habits. The climate for promotions and vouchers is vibrant and the general reduction on household budgets ensures that promotions and offers perform strongly.
Vouchers are part of the shopping budget and present a significant opportunity for local businesses looking to maximise their promotional impact and enhance Return on Investment (ROI).
This is why Access Point’s till roll advertising is also a proven successful marketing investment choice.
It is the marketing method of choice for franchise clients such as: Subway, McDonalds, Domino’s, Burger King, Cartridge World, Saks Hair & Beauty. By advertising on the reverse of till receipts the franchises get their offer or promotion direct into the hands of their potential customers, driving these consumers direct to their business.
Access Point offers a one-stop shop for direct marketing; sourcing the ideal method and location to minimise time, effort and paperwork, whilst providing a measurable media to increase any franchise’s profits.
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